UI/UX Designer at
Branch
AI-powered social platform across web and mobile
The App
Branch is an AI service designed to sync people's schedules so they have more time for each other.
The MissionPull the team out of discovery by establishing workflows for research and design—meeting with real users and taking the first steps towards prototyping.
Introduction
From players to people
One of the first things I learned at Branch was that resisting complication is key to creating useful solutions.
As my first time designing a mobile product, I had to adjust to different processes between games and apps—the latter being user-focused from the start—to design what people want to use to accomplish their goals, rather than what players need to use to interact with systems.
The process
Discovery to deployment
Managing user research, marketing strategy, and web + mobile design, week by week my team learned to focus on a unified vision for our product, finally pulling us out of discovery and into functional prototyping.
Providing weekly lessons covering UI/UX principles, I aimed to invest in my team and expand our abilities together, learning to collaborate outside of just a need to complete tasks.
Post-mission debrief
Reflections
By the time the program ended, we established a foundation for platform growth, an iconic brand for future designers, and a network of connections within the local startup scene.
Learning to maximize my value within small-scale teams, the startup experience taught me to understand the needs of end users, stakeholders, and private ventures before I even touch the design board.
